BOLD, bright and full of character. That's the only way to describe the 46664 apparel.
We're not talking neutral-toned Mandela batik shirts here. The brand is much more youthful and fashion-forward. Layered in what might be termed a "rainbow nationesque vibe", it's full of colour.
46664 fashion is an extension of the brand and aims to help sustain the brand.
"We want to be able to invest in social community programmes and compete against global brands," said Wayne Bebb,authenticsunglasses the CEO of Brand ID. The fashion label 46664 belongs to Brand ID.
Launched in September last year, the clothing is available at Stuttafords retail outlets in SA, at about 100 independent retailers, and the online 46664 fashion store in Lesotho,canadagooseparka Swaziland, Botswana and Namibia.
Prices range from R200 for a T-shirt to R500 for a shirt. A dress will cost anything from R700 to R1 000 and a blouse costs in the R300-R600 range. Coats,womencanadagoosecoats jackets, knitwear, trousers, jeans and shoes make up the range.laptopbagfactory
Bebb said 7 percent of the current turnover went towards three initiatives: the Mandela Day Libraries, entrepreneurship, and a future project with the foundation's Centre of Memory.
This means that, regardless of any profit made or a lack thereof, 7 percent is guaranteed.hermeshandbags Sixty percent goes towards the manufacturing, sustaining and building of the brand.
Barbara Tosalli is the brain behind the women's wear.
"The target market has no colour. It's for the woman in her late 20s who has found her footing and is starting to embrace herself. She works hard and plays hard as a strong, independent and creative South African woman," she said.
Tosalli is part of the design team with Craig Native and Chris Vogelpoel.
The brand is going international as well, with the designers off to the US next week.
"We want the people who buy into the brand to know and be proud that it is an investment channelled into social benefit and giving back," said Bebb.
We're not talking neutral-toned Mandela batik shirts here. The brand is much more youthful and fashion-forward. Layered in what might be termed a "rainbow nationesque vibe", it's full of colour.
46664 fashion is an extension of the brand and aims to help sustain the brand.
"We want to be able to invest in social community programmes and compete against global brands," said Wayne Bebb,authenticsunglasses the CEO of Brand ID. The fashion label 46664 belongs to Brand ID.
Launched in September last year, the clothing is available at Stuttafords retail outlets in SA, at about 100 independent retailers, and the online 46664 fashion store in Lesotho,canadagooseparka Swaziland, Botswana and Namibia.
Prices range from R200 for a T-shirt to R500 for a shirt. A dress will cost anything from R700 to R1 000 and a blouse costs in the R300-R600 range. Coats,womencanadagoosecoats jackets, knitwear, trousers, jeans and shoes make up the range.laptopbagfactory
Bebb said 7 percent of the current turnover went towards three initiatives: the Mandela Day Libraries, entrepreneurship, and a future project with the foundation's Centre of Memory.
This means that, regardless of any profit made or a lack thereof, 7 percent is guaranteed.hermeshandbags Sixty percent goes towards the manufacturing, sustaining and building of the brand.
Barbara Tosalli is the brain behind the women's wear.
"The target market has no colour. It's for the woman in her late 20s who has found her footing and is starting to embrace herself. She works hard and plays hard as a strong, independent and creative South African woman," she said.
Tosalli is part of the design team with Craig Native and Chris Vogelpoel.
The brand is going international as well, with the designers off to the US next week.
"We want the people who buy into the brand to know and be proud that it is an investment channelled into social benefit and giving back," said Bebb.
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