The idea was simple. Create a no-nonsense denim label featuring simple cuts, washes and fits at an accessible price. That was the seed friends Nathan Brown and Andrew Kahofer planted last June over their morning caffeine fix.
Fast forward almost one year and their idea has borne fruit. In February the duo launched McQueens Denim out of a pared-back store in Greville Street.
"We're the evolution of the denim revolution," Kahofer says. "We're trying to bring back easy-to-wear denim with clean cuts and colour options. Nothing over-the-top or over-priced – the way denim was intended to be."
It's certainly not over-priced. For high-quality denim that's sourced from Japan,authenticsunglasses imported and designed entirely by Kahofer and Brown,monclerouterwearthe $99 price tag across ralphlaurenpolo the range is extremely palatable.shoppingbagfactory
"We're a small, lean, well-drilled operation, which is why we can offer such a great price," says Brown, a former Richmond footballer. "We are bringing back denim to the people and making it accessible to all ages.laptopbagfactory"
Brown is no stranger to the clothing industry, having launched the now successful T-shirt label Blackbyrd five years ago.
His aptitude for fashion is evident in McQueens Denim's first range, a variety of denims, colours and styles, including twill stretch chinos, skinny and straight leg jeans, which share rack space with denim blazers and rock star jackets.
The collection is a result of "years and years of wearing denim and knowing what works and what doesn't," Brown says.
Come May, they'll launch McQueens Denim's women's line and begin preparing for their push into the United States and United Kingdom markets.
So where did they get the name? "We both love the original Steve McQueen: he was a rock star without a band and with a great name," Brown says.
Fast forward almost one year and their idea has borne fruit. In February the duo launched McQueens Denim out of a pared-back store in Greville Street.
"We're the evolution of the denim revolution," Kahofer says. "We're trying to bring back easy-to-wear denim with clean cuts and colour options. Nothing over-the-top or over-priced – the way denim was intended to be."
It's certainly not over-priced. For high-quality denim that's sourced from Japan,authenticsunglasses imported and designed entirely by Kahofer and Brown,monclerouterwearthe $99 price tag across ralphlaurenpolo the range is extremely palatable.shoppingbagfactory
"We're a small, lean, well-drilled operation, which is why we can offer such a great price," says Brown, a former Richmond footballer. "We are bringing back denim to the people and making it accessible to all ages.laptopbagfactory"
Brown is no stranger to the clothing industry, having launched the now successful T-shirt label Blackbyrd five years ago.
His aptitude for fashion is evident in McQueens Denim's first range, a variety of denims, colours and styles, including twill stretch chinos, skinny and straight leg jeans, which share rack space with denim blazers and rock star jackets.
The collection is a result of "years and years of wearing denim and knowing what works and what doesn't," Brown says.
Come May, they'll launch McQueens Denim's women's line and begin preparing for their push into the United States and United Kingdom markets.
So where did they get the name? "We both love the original Steve McQueen: he was a rock star without a band and with a great name," Brown says.
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