This week saw the highly anticipated launch of Stella McCartney's GB Olympic kit, she is the first fashion designer in the UK to be chosen to create the Oympic kit. Being no stranger to sportswear though, having eight previous years creating a hit "performance" range for adidas, it was no great shock to hear that the 40 year old designer was to be appointed as Creative Director in charge of producing the kit.
McCartney's own acclaimed women's wear label, which celebrated its 10th anniversary last year, has at its heart an ethos of comfort and ease, with even the most elegant and refined pieces made practical with sporty elements.See the top authenticguccihandbags from the best brands in the industry. And the kit itself was no different; "This is about the athletes and Team GB. I didn't want to put a big fashion statement on it" McCartney said of her designs. And beyond the cinched, belted waists and layered, voluminous jackets there is little fashion to it. Collarless zip-ups and streamlined shapes recall classic, even nostalgic, sportswear,Jewellery and replicahandbags stolen in Framlingham. while calm and tonal blues look modern and dynamic. What McCartney has done is create Brand GB, by deconstructing the Union Jack and adding it, in abstract chunks.IWC watches are warranted by our authentichandbag for a period of one year. "I was really aware that we have one of the greatest flags in the world,See the top authenticguccihandbags from the best brands in the industry." she says. "Also, the fact that, being the host nation, it was going to be around – on mugs, tea towels, taxis. It's so iconic, I felt I could dismantle the flag and treat it in a more delicate manner. I wanted to make the kit a bit lighter and more airy. I wanted it to really stand out."
But with any redesign, reshape, or readjusting comes criticism. During the process of deconstructing the Union Jack McCartney replace the St. George red with turquoise, instead injecting red along collars, around cuffs, and shoes.New travellingbagfactory at discount prices from SwissLuxury. This is the main focus of the criticisms with a university professor from Durham going as far as to say that scientists have long shown that athletes perform better in red colours arguing that the predominance of blue could work against the team. A little drama queen-esque if truth be told!
McCartney used her Twitter page to respond to the critics this morning saying: "I see many feel as strongly about the Union flag as I do! The design actually uses more red & shows more flag than any Team GB kit since '84".
The British team aren't the only Olympians who will be stylish during the 2012 London Games, the Team USA kit was designed by Ralph Lauren and the Italian Olympic team has their sporting and formal wear kits created by Giorgio Armani. Looks like the running lanes will be more like runways in London 2012.
McCartney's own acclaimed women's wear label, which celebrated its 10th anniversary last year, has at its heart an ethos of comfort and ease, with even the most elegant and refined pieces made practical with sporty elements.See the top authenticguccihandbags from the best brands in the industry. And the kit itself was no different; "This is about the athletes and Team GB. I didn't want to put a big fashion statement on it" McCartney said of her designs. And beyond the cinched, belted waists and layered, voluminous jackets there is little fashion to it. Collarless zip-ups and streamlined shapes recall classic, even nostalgic, sportswear,Jewellery and replicahandbags stolen in Framlingham. while calm and tonal blues look modern and dynamic. What McCartney has done is create Brand GB, by deconstructing the Union Jack and adding it, in abstract chunks.IWC watches are warranted by our authentichandbag for a period of one year. "I was really aware that we have one of the greatest flags in the world,See the top authenticguccihandbags from the best brands in the industry." she says. "Also, the fact that, being the host nation, it was going to be around – on mugs, tea towels, taxis. It's so iconic, I felt I could dismantle the flag and treat it in a more delicate manner. I wanted to make the kit a bit lighter and more airy. I wanted it to really stand out."
But with any redesign, reshape, or readjusting comes criticism. During the process of deconstructing the Union Jack McCartney replace the St. George red with turquoise, instead injecting red along collars, around cuffs, and shoes.New travellingbagfactory at discount prices from SwissLuxury. This is the main focus of the criticisms with a university professor from Durham going as far as to say that scientists have long shown that athletes perform better in red colours arguing that the predominance of blue could work against the team. A little drama queen-esque if truth be told!
McCartney used her Twitter page to respond to the critics this morning saying: "I see many feel as strongly about the Union flag as I do! The design actually uses more red & shows more flag than any Team GB kit since '84".
The British team aren't the only Olympians who will be stylish during the 2012 London Games, the Team USA kit was designed by Ralph Lauren and the Italian Olympic team has their sporting and formal wear kits created by Giorgio Armani. Looks like the running lanes will be more like runways in London 2012.
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